Have you been avoiding Facebook after all these years?
If you’re serious about starting a business, you have to be on social media. Everyone from carpet cleaners to snow-shoveling services markets themselves on social networks.
Plus, 73% of marketers agree that social media marketing is effective. Small business owners also enjoy low-cost ads, communication tools, and branding opportunities.
If you’re starting a presence from scratch, this post is for you. Follow these tips to build a social media audience from square one.
Brand Your Page
Hold your horses before you press post. Nothing screams sketchy like business pages without any information.
First, brand your page with an appropriate profile avatar, cover (or header) image, and content.
Twitter is the easiest social network to brand. Make sure your profile image is 400×400 pixels, and your cover photo is 1500×1500. You also have 160 characters in your bio to tell your story.
If you’re using Twitter for personal branding, include your job title along with the handle of your company. You could also include favorite quotes and relevant hashtags. For example, if you’re a data analyst or scientist, you could include #STEM in your Twitter bio.
Develop a Relevant Social Media Aesthetic
This next tip applies to all social media networks, especially Instagram.
If you’re a wedding planner, artist, or architect, visual-based social networks are critical for brand awareness. Instagram is the most popular network of this type. Pinterest is another high-traffic visual platform.
Instagram grids let businesses create more dynamic visual experiences.
Here’s an example:
Suppose you own a small candle store inspired by magic and astronomy.
For starters, alternate between galaxy colors on your grid. Dark blue, violet, charcoal gray, and deep magenta come to mind.
Style your candle photos with celestial objects, velvet, crystals, glitter, and dried flowers. Record videos of your unique candles in action. Instagram reels and IGTV are perfect for showing off color-drip candles.
Publish even more content on Instagram stories.
Insta-stories are ideal for the following:
- Behind-the-scenes content
- The candle making process
- Craft fair highlights
- Testimonials from happy customers
- Supporting fellow creators
You can also share related content, like vintage astronomy books, candle facts, and giveaways.
If you want to grow your presence quickly, learn how to buy Instagram followers as you develop your content. This way, you’ll have a social media audience ready to go!
Track Your Social Media Audience Metrics
Thankfully, you don’t have to wing your social media strategy anymore. All major social networks provide in-app analytics free of charge. However, you need to upgrade to a business profile first.
First, develop a content strategy beforehand. If you’re managing your first campaign, keep your goals simple. For example, test a month-long campaign with a measurable goal of 500 new Twitter users.
Since you don’t know your best posting schedule, A/B tests multiple schedules to discover your peak engagement windows. After the campaign cycle, check your metrics for the highest and lowest-performing posts.
Transform Into a Digital Social Butterfly
Social media isn’t as daunting as you think. Give it a whirl and discover the benefits of growing a social media audience.
Remember to brand your pages, find an aesthetic, and check your metrics regularly. The blog is also packed with actionable ideas!