With more than two billion monthly users, Instagram is one of the most popular social media applications in the world. If you want to grow your brand, reach more people, and confirm that you are making quality and relevant content, you are going to want to make sure that your posts are getting plenty of likes.
Of course, it is easier said than done. But we are here to help you create Instagram content that gets plenty of likes. The more likes you get, the more followers you will likely achieve. This, in turn, can lead to you converting customers and selling more goods and services.
If you would like to learn more then keep on reading and we will take you through everything that you will want to know!
1. Get Inspired by Other Brands and Industries
As the old saying goes, “if it ain’t broke, don’t fix it.” Think about your brand and the voice and tone that your Instagram account is trying to curate. Now, think of accounts that are similar to yours and see what they are doing that does and does not work.
If you only follow a few different accounts, you’re not going to get any fresh ideas when it comes to generating strong Instagram content. You want to look at accounts that are both in your industry and outside of it too. A content strategy that works for a winemaker could just as easily work for an account that sells trading cars or posts content about cars.
For example, you might come across a popular account that utilizes drawings to highlight some tips that might have been difficult to understand with an actual photo. Content that is clear and easy to understand can be useful for all kinds of accounts. And you can easily take these strategies and work them into what your account is all about.
2. Run a Like-Based Contest
If you really want to get more likes on your posts, then you can actually encourage your followers to do just that. Some of the content that gets engaged with the most is about giveaways and sales.
People love to take part in contests. The easier it is to enter a contest, the more engagement you are going to see.
In order to have a like-based contest, you are going to need one of the entry requirements to be that the contestants but like the posts. Usually, contestants will also need to follow your account and tag some friends too.
Liking a post is much easier for someone to do and requires less commitment too.
3. Work on a Hashtag Strategy
Hashtags are very useful tools that can help you attract new followers. Of course, you don’t want to spam tag your posts with dozens of irrelevant or vague hashtags in order to hopefully get more followers.
You need to be thoughtful and selective when it comes to tagging your posts. This goes for both industry and brand tags.
When you have a brand tag, it is easier to look for influencers and related content. Industry hashtags are going to help you see what is trending in your industry and help you know that you are not missing out on anything.
4. Tag the Right Accounts
You want to make sure that you always give credit where it is due. When it is relevant and appropriate, you should tag your post and write in the caption the accounts that you are working with.
Instagram is a collaborative platform, believe it or not. If you have prominent people or products in your post, you want to tag all of these items. This can lead to other accounts tagging you in later posts and then you will be able to share and attract new followers and likes.
5. Tag Your Post’s Location
If you are a retail or travel account, you should tag the location where the photo takes place. This will make sure that your post shows up when people are looking that location up. It is easy to do this and shouldn’t take much more effort when you are making posts.
A lot of people also use Instagram to look for restaurant options in their area. By using tagged locations, users can easily find photos of the meals that they want to eat.
6. Go with a Meme
Memes can help you acquire new users and get you a lot of likes too. There are accounts just dedicated to memes about specific topics. You can create a meme and see if they will post and tag you.
7. Use Specific Platforms
It’s never a good idea to use bots to get likes. However, there are platforms like like4like.com that let you like posts on Instagram and you will get likes in return. It’s a great way to get more likes and help others too.
The Importance of Knowing How to Create Instagram Content That Gets Likes
Hopefully, after reading the above article, you now understand how to create Instagram content that actually gets likes. As we can see, there are many strategies out there that can help you post great content and get a lot more likes too. Remember to keep your followers in mind and do what you can to attract new followers too.
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