The Importance of Design Testing

by whatsmind

In the United States, there are over 30,000 people working in industrial and product design.

Every appliance, product, or device that is created by major corporations goes through rigorous testing and design phases to ensure it is what they want. The topic is about Importance of Design Testing. The reason why design testing is so important is that it could mean the difference between changing the world and failing as a company.

Here are some specifics as to why it is so important to conduct design testing on everything you make.

Human-Centric Products

Design testing is what enables you to make human-centric products. This is because you get the chance to test your product with real people. Their interactions with the product will be recorded, measured, and listed so that you can see what they thought, felt, liked, and disliked.

The more human-centric your products, the better they will interface with humans. This attention to biomechanics and enjoyable interaction can make any product better. Don’t risk your product failing because you didn’t take this step into consideration.

Anything that we interact with often needs to take the human element into consideration. It doesn’t matter if it’s the shape of a cell phone, or something industrial. The perspective of those who use your products will always be different than the perspective of those who design your products.

Comfort and Usability

Design testing is all about making sure what you’re creating can and will work for your consumer. Testing design concepts allows for better ergonomics, which in turn will make the product more popular with potential customers. No one wants to use a device or product that isn’t comfortable.

Usability is also important because the more difficult it is to employ the less popular an item will be. It needs to be something that people can use easily which is why user testing is so important. You may even find yourself with added insight as to why your customers engage with your products in a certain way.

Knowing why and how your customers engage with products can lead to design breakthroughs. You can take out some of the guesswork that comes with designing a product for consumer use. Each product you make and test will add to this knowledge so you can continue to improve.

Using a Product

During the design process, everyone knows what they are looking for. When you give your product to people that weren’t involved in the creation of it, they may surprise you. This can help inform you in several ways, not least being how people intuitively see your product.

You may also find that there are flaws in your design you didn’t see because you weren’t looking at it as a normal customer. The culprit here is often having components or steps that are too complicated. Users often like to simplify interactions with products, complicated features aren’t always superior.

Avoid Frustration

No one wants to have a device or product that is frustrating or annoying to them. The testing phase is the perfect chance to find out what is frustrating about your product. If the product is frustrating to the testers it will definitely be frustrating to the regular consumer of your product.

Often frustration results from small quirks in the operability of your design. This means that they can be accounted for and fixed without an entire redesign being necessary. Correcting such frustrations can salvage what may have become a lost cause if it is released to the general public.

You can also avoid frustration on the part of your manufacturing. If certain elements of your product are difficult or confusing for your consumers, they can be for the people building the product as well. Eliminating this hassle produces nothing but positive outcomes for your product.

Evaluation

As germane with Importance of Design Testing. Having real user interactions is the best way to evaluate a product and whether or not it will be successful. Instead of wasting tons of money on a production run, you can fix the problems you find or put the project aside. This will save you a lot of time and money and can help streamline your design concept.

Testing design concepts is the best way to know if you’re going in the right direction. Instead of waiting for customer feedback, act on the evaluation of testers and designers. Establish what you want from the design testing, and then let the process work without interference.

The more data that you collect the more comprehensive your evaluation of your design will be. This is why you should test your design in every conceivable way possible. Leave nothing to chance when you’re putting down money and reputation on the launch of a new product.

Packaging Viability

Not only is the design of a product important, but how the packaging seems to the customer is also important. Never forget to analyze and test the way in which you are delivering the products, or your consumers are receiving them. Packaging design testing is just as vital as any other step in the process.

Your packaging design also gives you a final chance to impact the customer without spending a ton of money on advertisements. You can discover if the packaging fits the product and your brand. All of these things will add up in the end, and all are available through packaging design testing.

Packaging is also important because it is what you expect to sell your product. You want something that will appeal to the average consumer without misleading them. You also want a packaging solution that works so that your products can reach consumers without shipping damage or other blemishes.

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Design Testing

Last about Importance of Design Testing. When it comes to design testing the best thing you can do is be as thorough as possible. If you’re not satisfied with the results of a single round of testing, don’t hesitate to test it again. Every step you take here can save you a lot of money in the end.

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